Facebook Pixel Tracking for Contact Form 7

The Contact Form 7 Controls plugin (since version 0.7.0) automatically tracks contact form submission as standard Facebook Pixel conversion events.

It uses the Contact event type and passes the following parameters with every event:

  • content_category property set to the event type (Submit, Sent, Error, Spam) and
  • content_name set to the form title.

This is how the conversion events appears in the Facebook analytics:

Contact event in the event real-time activity.
Contact event in the event real-time activity.

Event tracking must be enabled for each form in the “Customize” tab of the Contact Form 7 settings.

Contact Form 7 Controls plugin settings for enabling Facebook Pixel conversion tracking
Analytics Tracking toggle in the Contact Form 7 Controls settings.