Google Tag Manager Tracking for Contact Form 7

Plugin supports the latest Google Analytics tracking code called “Global Site Tag” added via the Google Tag Manager or gtag.js which usually look like this:

<script async src="https://www.googletagmanager.com/gtag/js?id=GA_TRACKING_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'GA_TRACKING_ID');
</script>

The plugin will set the dataLayer data even if the above snippet is not present on the page or added via Google Tag Manager.

The plugin sends custom tracking events when a form submission is submitted, sent, failed to send or is considered spam.

Configuration

Select the Analytics Tracking checkbox in the form settings to enable this feature.

The plugin automatically detects the presence of the global dataLayer variable and will register an event with the following parameters:

• eventCategory always set to “Contact Form”,
• eventAction as “Submit”, “Spam”, “Sent” or “Error”,
• eventLabel as the title of the form.

Related: See the list of all Google Analytics and Metomo (formerly Piwik) tracking events that are triggered automatically for all form submissions.

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